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Top 5 Marketing Channels for Inbound Recruitment in 2022

The recruitment landscape is undergoing a paradigm shift, where we, as recruiters, no longer have the option of cherry-picking talent from a pool of qualified candidates. Job-seekers choose us when they’re ready, so we must be at all the right places and build up our credibility as an organisation to be their employer of choice. […]

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How Social Media Helps Recruiters Find Good Candidates

A recruitment marketing strategy to attract passive candidates cannot leave social media out of the equation. The hunt for talented recruits in a tight job market is getting more intense by the day. As new generations of digital natives enter the workforce, the traditional, so-called “spray and pray” recruitment strategies are no longer effective in

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RECRUITMENT MARKETING: Landing Best-Fit Candidates into your Hiring Funnel

How often have you as a recruiter gone through the repetitive motions of your hiring process? Roll out a JD and job posting, put it up on multiple job boards/forums/internal comms/, waited for a response, had candidates who meet maybe one or two aspects of the JD, and then be disappointed after a month-long search

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The Truth About the Effectiveness of B2B Marketing Strategies

Despite so many innovations in marketing, B2B marketing still happens to be one of the most laborious marketing practices of all. Traditionally, B2B marketing has relied on certain strategies that still work well with small and mid-market prospects.  When targeting marketing efforts toward enterprises (or high-ticket B2B clients), this strategy hits a wall. Now, they

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Common Denominator Among Successful People – Constant Learning

Historically, technological transformations created jobs! Remember the industrial revolution or the more recent IT revolution?? ….but this march of the world towards automation is different….automation is not just easing physical labour out…it’s actually “almost thinking” like what humans thought was irreplaceable…the brain!! Automation threatens 69 per cent jobs in India 2016 World Bank report “Digital

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