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B2B Social Media Marketing

How to Measure the Success of B2B Social Media Marketing Campaigns?

Over the recent years, social media channels have become an indispensable part of most B2B marketing strategies. From generating quality leads to building buzz around brands, a lot of marketers have been able to successfully harness the power of the social space. However, there is no denying the fact that a lot of B2B businesses […]

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Devise the Perfect B2B Social Media Marketing Strategy from Scratch

A strong social media presence for B2B marketing companies is pivotal in shortening the sales cycle, engaging prospects in a more personal way and delivering better customer service. In fact, recent research has revealed that every fresh social media channel you add to your social media advertising plan can increase ROI and effectiveness by a

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