Once you create a professional relationship with a lead, you must be committed to nurturing it to turn them into a long-term client. Ideally, it would help if you committed to this throughout your business relationship with the consumer. However, it’s acceptable if you are also guilty of not nurturing your leads as much as […]
What Are The Five Steps to Lead Nurturing Success? Read More »
Create a fast-lane to sales by giving high-value accounts the white-glove treatment through account-based marketing.
How to Succeed in a Customer-Driven Market with ABM Read More »
Measure your hiring success with the help of recruitment metrics and KPIs to optimize your talent acquisition processes which can make or break your business.
Recruitment Marketing Metrics: Why, How and What to Track Read More »
Technology is helping marketing services agencies to create satisfying programs for their clients, but being adept at knowing how to draw the full potential of these technologies is the forte of only a great agency. Today, on National Technology Day, we discuss the various marketing services of B2B agencies that technology has helped automate to
How Marketing Services Agencies are Using Tech to their Advantage Read More »
People have Different Needs , Motivations, Expectations and Key Purchase Drivers Personas are the Who in your targeting plan. The Who could be of many types and at different stages of the sales funnel or the target hierarchy: Ankit (50) : CEO of an automotive firm Ankita (25) : Middle manager at an ancillary unit
Are you targeting ankit(50) and ankita(25) with the same marketing message? Read More »
